1) What was your overall opinion of Kia before the event (based on what you know or have heard)?.
Excellent
Good
Fair
Poor
Very Poor

2) As an NBA Nation sponsor how effective was Kia in increasing your familiarity with the brand?
Very Effective
Effective
Neither Effective Nor Ineffective
Ineffective
Very Ineffective

3) As an NBA Nation sponsor how effective was Kia in increasing your opinion of the brand?
Very Effective
Effective
Neither Effective Nor Ineffective
Ineffective
Very Ineffective

4) As an NBA Nation sponsor how effective was Kia in increasing your consideration of the brand?
Very Effective
Effective
Neither Effective Nor Ineffective
Ineffective
Very Ineffective

5) Did exposure to Kia interest you in finding out more information about the company?
Yes
No

6) The next time you are in the market for a new vehicle, how likely are you to visit a Kia dealership?
Definitely Consider
Probably Consider
Probably Not Consider
Definitely Not Consider

7) I would like to receive information about products and special offers from Kia Motors America.
Yes
No

8) I would like to be contacted by my local Kia retailer.
Yes
No